Spain, the world leader in technological development, design and quality of service in the ceramic industry, travels to Russia, third destination of ceramic tile sales, with 60 companies to participate at MOSBUILD exhibition.
Year 2012 has been very positive for the ceramic tile industry, which has managed to ride out the bad times, once again, conquering the international markets, with an increase of the foreign sales by 10% worldwide.
Leading the way in innovation
The focus on differentiation and international expansion has led the Spanish ceramic tile industry to become a world leader in the implementation of programs of R & D and innovation, in order to provide end-users and professional with high value products to respond to new market needs.
Our country is a pioneer in digital printing or home automation application of tiles. The Spanish sector has also developed motion or weight sensors for use in public buildings and sidewalks.
Spanish industry also stands out for its innovative approach applied to sustainable energy development, with the so-called active surfaces, sustainable pieces that incorporate technology to positively influence the environment where they are installed.
Furthermore, according to the National Association of Frit, Ceramic Glazes and Colours (Anfecc), Spain is the world leader, thanks to investments in R &
D in the field of ceramic frits and glazes, surpassing Italy, a country traditionally pioneer in the manufacture of these products.
Russia, a gold mine for Spanish exports
The great economic potential, significant growth plans and the large number of urban projects have boosted Russia as a priority destination for Spanish exports of ceramic tiles. The major construction projects for the coming years open a range of opportunities for our industry and have generated significant demand for building materials. The largest country in the world means 7.9% of total Spanish ceramic tile sector exports.
This favorable context for the sector will be the scenario for 60 Spanish companies of ceramic tiles and bathroom equipment, which will participate at MOSBUILD exhibition, within the CERSANEX frame. The 18th meeting of this annual event will be held in Moscow between 16th and 19th April. The Spanish industry participation is supported by ICEX and Tile of Spain.
The Spanish Pavilion, which has an area of 2,400 square meters, will feature 55 companies belonging to the ceramic tile and subsidiary industries sectors and other 5 of bathroom equipment. The vast majority comes from Castellón province and many are Globbarea Virtual Fair participants such as Azteca, Azulev / Sanchis, Ceracasa, Encrypt, Colorker, El Molino, Fritta, Gaya Fores, Oset Group, Kerajet, Peronda, Saloni, Tau, Vives and Zirconium.
During the course of the event, in the framework of the Spanish Official Pavilion, various promotional activities will take place, such as a press conference for journalists from design, interior design and architecture magazines which will be held on April 16, or the "Tile Story" Awards ceremony on the 17th April, promoted by Tile of Spain.
Source: ICEX
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