iTAU is a new system that combines Virtual Reality and Augmented Reality technologies oriented to the presentation of ceramic products.
This System for the creation of ambiences is the main result of nearly two years of work and has been developed by a multidisciplinary team and innovative techniques that enable the display of very high resolution images on mobile devices.
It has been developed for these three platforms:
- PC with display on large screens of about 50 inches through a Microsoft Kinect device.
- iPad2 or iPad3 tablet
- Android tablets
The product presentation is important in the ceramic sector business environment and a key element in their marketing strategies. Besides, we know that this presentation has a decisive influence when choosing a product. Consumers demand not only new products but also new forms of presentation.
iTAU can read QR codes, which identify the selected collections in visit to the store. Instantly it builds simulations of "real" ambiences and it creates the various combinations at our choice, changing the models.
iTAU is very user friendly and completely intuitive. Users are surprised by the speed, ease and quality of the ambiences.
More info: www.tauceramica.com
