The Spanish tile company PERONDA summoned more than 400 architects, interior designers and designers to an event in St. Petersburg around art, fashion and ceramics.
Imagination, art, design, fashion and differentiation are five values that in recent years have characterized all public events organized by Peronda in Spain and abroad. Under this premise, the manufacturer has excelled himself with an exclusive event that took place at Taleon Club Hotel in St. Petersburg (Russia).
The meeting was attended by over 400 architects, interior designers and designers who enjoyed an evening full of surprises. In order to captivate these customers, two spaces were fitted out by the company. On the one hand, an exhibition area for showing the strong connection between its ceramic and art, and on the other hand, prepared a runway to highlight the growing links between the firm and fashion.
During the presentation specifiers were detailed the projects Peronda has made as a result of its close relation to artistic groups. This is the case of the artist Peter Müller’s pictures that have been reproduced on ceramics, thanks to NCT HD technology. There were also presented customized porcelain models of Fashion Art by Manuel Fernández, in which Peronda also cooperated.
After visiting the exhibition, the 400 guests went into the Peronda runway, where several fashion collections inspired by the pottery firm were shown. The models wore classic, contemporary and avant-garde designs, while environments and spaces covered with the latest collections of the company were displayed on giant screen.
The staging fascinated the audience that, henceforth, will not forget the positive connotations transmitted by Peronda in St. Petersburg.
The event closed with a cocktail in which were served typical products from Spain as well as wine and champagne. in the meantime guests enjoyed various performances and a show combining dances, music and colourful lighting effects.
Más información: www.peronda.com
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