TAU Ceramica develops an innovative product presentation system: iTAU

iTAU is a new system that combines Virtual Reality and Augmented Reality technologies oriented to the presentation of ceramic products.

This System for the creation of ambiences is the main result of nearly two years of work and has been developed by a multidisciplinary team and innovative techniques that enable the display of very high resolution images on mobile devices.

It has been developed for these three platforms: 

• PC with display on large screens of about 50 inches through a Microsoft Kinect device.
• iPad2 or iPad3 tablet
• Android tablets

The product presentation is important in the ceramic sector business environment and a key element in their marketing strategies. Besides, we know that this presentation has a decisive influence when choosing a product. Consumers demand not only new products but also new forms of presentation.

iTAU can read QR codes, which identify the selected collections in visit to the store. Instantly it builds simulations of "real" ambiences and it creates the various combinations at our choice, changing the models.

iTAU is very user friendly and completely intuitive. Users are surprised by the speed, ease and quality of the ambiences.

More info: www.tauceramica.com

Azteca Ceramica presents its FC Barcelona football team ceramic tiles.

Azteca Ceramica and FC Barcelona have reached an agreement to create the first official collection of FC Barcelona football team ceramic wall and floor tiles. The world launch took place at Cersaie Exhibition 2012, the most important ceramics trade fair in the sector, held at the end of September.

The Spanish company Azteca reached an agreement with the club whereby images of the players as well as the club’s badge and other murals with group poses, will be produced in this new support system.

In total, two types of formats of floor tiles have been designed:  31 x 31 cm. in red body, and 45 x 45 cm. in porcelain tile. The pieces for wall tiles are in 30 x 60 cm white body.

Azteca has pioneered the introduction of football passion into the ceramic tile market. By incorporating the Barça team image in the manufacture of ceramic tiles, the company has covered the two giants of the Spanish League, since they already launched Real Madrid football team tile collection at the beginning of 2012.

The product is aimed at distinct markets, from the Club itself to the fans who wish to bring their passion into the tiles of their homes, not forgetting the fan clubs, hotels, restaurants or diverse types of businesses that wish to express their support for the Spanish team in an original and exclusive way.

More info: www.azteca.es

Vives ceramic tiles at the palace of the Russian Federation

In Moscow, the Council of the Russian Federation, also known as the Senate, has renovated its emblematic building using Vives Azulejos y Gres Titan collection big format porcelain tile, specifically Unsu, Siro, Acro, Elba and Auriel models.

The first phase of the renovation was finished in August with its official inauguration taking place on 3rd September 2012. 

By using Titan Collection, as can be appreciated in these images, a sophistication and elegance has been achieved which is perfectly suited to this kind of building.

More info: www.vivesceramica.com 

Yugo and Faro series by Vives Ceramica: Making a difference

All collections should have at least one product which makes its range special and different. Yugo, part of the Bunker collection, plays this role making an instant impact with its vivid colours which are highlighted when placed together with the neutral base tiles named Faro.

This collection is especially interesting due to its appearance replicating aged wood that has been worn down by the elements, giving each piece an individual character. This helps give a warmth and vanguard look to any room where it is used in conjunction with the Bunker range. 

Faro and Yugo are porcelain tiles and available in sizes of 14,4x89,3cm. The Timon and Cincel special pieces should also be highlighted as they help create even more originality. 

More info: www.vivesceramica.com 

A trip to the French Provence by Peronda Cerámica new series

The romantic tones from the French Provence take possession of bath, making a space where time goes by. The relaxing salmon colour from Avignon-R and the decorative country motifs offer us a pleasant trip to the Campagne: a place with no hurries, no prejudices, where everything moves in a natural way. It is a refuge for the daily stress where you manage the rules.

The combination capacity of the Provence Collection is almost infinite. With Digne-B model, we can integrate any element that will be enhanced thanks to its delicate sparkles. In this case, the room is completed by the warm tones of the Antigua-R wood. 

More info: www.peronda.com

Peronda blog: perondablog.blogspot.com.es  

Stone and wood natural textures, the latest trend in ceramic tiles by Cifre Group

Textures: stone

Ceramics have achieved an awesome level of mimesis. Almost every texture or print can be imitated perfectly by ceramics, giving us thousand of decoration possibilities.

Scale collection from Cifre Ceramica creates stone mosaics with a quite realistic and natural effect.

Timber is a natural collection too; it has big sized pieces which represent nature through its perfect textures.

Terraces or outdoors can be ideal for the Teide series. Its mosaics represent bigger stones than the Scale series, making it better for wider spaces.

Ceramics textures: wood

If you want a material that imitates wood perfectly but that is more resistant and easier to clean and maintain, you need ceramics. It can be hard to imagine, but Woodmotion series has a richly detailed texture, which brings an amazing realism.

Moabi collection has a real wood look both for floor and wall tiles

This collection has different colors to create warm and personalized spaces in your home.

You can find more series which imitate textures at www.grupocifre.com

Ceracasa awarded prize for Ecom4tile product by Grupo TPI and NAN architecture and construction magazine

For the sixth consecutive year, Grupo TPI and NAN Architecture and Construction magazine have awarded its high quality and prestige prizes.

This year is a record, with more than 300 projects from more than 200 architectural firms, who opted for five different categories. The award ceremony was held on the 13th November at the Westin Palace Hotel in Madrid, with the attendance of over 450 architects and entrepreneurs from all sectors, authorities and renowned personalities.

In the category of materials, born in 2007 as an initiative to recognize innovation and quality manufacturers of building materials, more than 120 products had entried, another record participation, divided into eleven categories.

The prize for the category of floor and wall coverings was awarded  to ECOM4TILE by CERACASA in tough competition with 10 other leading companies and products.

More info: www.ceracasa.com